June 18-21, 2017
Joppa had a great time working Cognizant Technology Solutions exhibition booth at the DIA “Driving Insights to Action” 2017 Annual Meeting in Chicago at the McCormick Place convention facility June 18-21, 2017. The DIA show is for medical technology companies that are developing global action in health care products.
Joppa’s main goal was to attract and entertain attendees with about 30 calls to action to come into the Cognizant booth. We sprinkled in fun movie impersonations, songs and guesses about the ages of the attendees. Joppa drew a lot of attention and provided information regarding the book “What To Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring.
A very special thank you to everyone associated with Cognizant Technology Solutions and to all of the attendees who came back several times for more information, a selfie with Joppa and to have a laugh or two with us!